APOTHEKE FRAGRANCE, which we have been handling since the opening of LOCALERS, will be rebranded with a new brand logo to "APFR", which is an abbreviation of APOTHEKE FRAGRANCE, from March 2023 in anticipation of further global expansion. rice field.

In order to aim for a deeper and more sophisticated brand, they have adopted two traditional Japanese colors, Hainezu and Shironezu, as brand colors.

I'm looking forward to his future activities.

We have already renewed the package design of APOTHEKE FRAGRANCE in the store, so please take a look.