PLETHORA is a creative studio based on research into timeless stories, traditional crafts, sustainable production and bespoke print publishing.

Through rigorous concept analysis, material nurturing and innovations in traditional manufacturing techniques, they create extraordinary stories, spectacles and objects that defy conventional industrial production. We always strive to create an important synergy between the original artistic expression and the final object form, with the utmost respect for the handwork that makes every edition unique.

Plethora's editions always go beyond mere reproductions, opening the door to new experiences to the artwork itself through heightened sensual play and rigorous conceptual curation. Just as our trademark blockbuster periodical, Plethora Magazine, is often perceived as a mysterious relic in today's mainstream publishing world, print editions become a deeper form of mediation. .

Always a bit outside the defined place and time, "Plethora Magazine" is a silent giant that reminds us of the fundamental visual realms left behind by high-speed digitization, as well as a silly lifestyle story. It functions as an understated voice of rebellion against the popular monoculture of

Digging into the shallow streams of news and reality reveals a deeper depth of knowledge and memory about the very human condition. The rich narratives of magical cultures, naive sciences and myths, through their rituals and simple archetypal forms, lend immense metaphorical value to our universal understanding. Whether scientific, mythical or philosophical, these timeless narrative reserves are a constant source of inspiration for PLETHORA and a starting point from which to explore new areas of exploration.

One day, a single e-mail started our relationship with Denmark's leading art magazine [PLETHORA MAGAZINE].

The email was sent from Peter, the editor-in-chief of Presola magazine.
To coincide with the launch of the latest issue, they have created a small capsule collection of clothes incorporating Danish and Japanese techniques as an extension of the magazine. It was stating.

Of course, we knew about the existence of Presola magazine, and we knew that it was a very high quality print and content on a non-standard scale that did not deserve to be called a magazine in a good way.

I was simply happy to receive an email from Peter, the editor-in-chief.

On the day of the event, Peter was a Danish man who was taller, kinder, nicer than we could have imagined. Right next to her was Rihei, a Japanese woman who was in charge of designing the clothes, and acted as an interpreter between us. I feel that the latest issue No. 12 and this capsule collection, which Peter directly explained, kindly showed their stance toward manufacturing while valuing the old and the new.

Please take a look at the wonderful Presola magazine and the clothes of the capsule collection born from it at the store. Back issues are also available, so please let us know if you would like to see them. Of course you can also purchase it.