A photo book taken in India by Jeff Boudreau, who takes photos for seya. every season.

The 2020 collection was created from a trip to India.
This trip took place in the spring of 2019.
I wanted to photograph India as it was before it was made into a collection, so I traveled from north to south with JEFF BOUDREAU, who photographs our lookbooks every time, to photograph the scenery while visiting artisans.
Delhi, Amritsar, Kolkata, Munnar, Allepey, Munroe Island…
I was taken by someone from an Indian fabric company to places that normally you can't go to, and we were driven for hours in a car.
A group of villagers making coconut ropes by hand; an artisan at the Golden Silk Atelier drenched in sweat after bathing in the steam from boiling cocoons; a young boy half-buried in cashew nuts at a cashew nut factory that we were taken to by a canoe-rower following the sea crew; men diving into the sea to collect soil to be used as fertilizer for coconuts; the island's sacred festival, which suddenly began with music as the sun went down; the children and elderly of the villages; the vivid colors, the white of the Khadi cotton, the music and the scent.
It was all a first-time, unimaginable sight.
Initially, the plan was to combine landscape photos with the clothes to create a lookbook.
When we saw the contact sheets, which contained over 300 photographs, we both simultaneously suggested making it into a photo book.
Achcha is the Indian word for "yes." During my many days of travel with Indians, the only Indian word I learned was Achcha.
It is pronounced short, "Acha."

below -Jeff Boudreau-
This project was born out of a long-term collaboration with seya., while we were travelling through India early last year.
We visited the Golden Temple in Amritsar in the north, travelled for hours along dirt roads in rural West Bengal, hiked in the morning light through the tea plantations of Munnar, canoed the waterways of Munroe Island, walked the long beaches of Kerala and wade through the markets of Delhi.
We met, talked and photographed artisans who worked with the fabric, those who used tea leaves and ancient vegetables as dyes, and artisans in their studios who brought out the golden thread of Assam. We also interacted with many local people in the villages where we stayed.
It was brave and an immersive experience in the world of Indian landscapes, food, music and people.
As I was looking back at the photos I had taken for the lookbooks for the next two seasons, I felt a strong need to document this journey. Keiko and I came up with the idea of a book to share this experience with a wider audience.
The title is a little homage to Harjeet Sood , who was my guide on the journey.
He kept repeating the word " Acha " on the phone.
This word has various meanings, but is basically used to express "agreement" or "understanding."
I decided on this title because I feel it symbolizes the country of India, its people, and their spirit of hospitality.

-seya.
ACHCHA PHOTO BOOK
Color: GREEN
SIZE: 26cm X 22cm
MATERIAL: PAPER
MADE IN FRANCE

Published by seya.
Edited by Jeff Boudreau
Book Design by Eric Pillault

【seya.】
A brand created by Keiko Seya, a creative director living in Paris.
The collection is based on the concept of "travel" and incorporates special materials and is based on mineral colors.
From fashion We offer a wide range of items, from household goods to fragrances, all hand-crafted with carefully selected ingredients.
The clothes are also practical, allowing you to travel comfortably.
Non-gendered, pure and organic.
We offer relaxed elegance that transcends seasons.

[STORY 】
For Citizens of the World
We need to understand and empathize with people who have lived in different cultures and with different lifestyles, and think about culture and nature as the Earth's treasures, not as citizens of a country but as citizens of the world.
Every season we travel to a different place and create sophisticated items that incorporate fashion, objects and scents through our unique sensibilities.
 I want to go back to the basics and understand the reasons for the existence of things such as materials, shapes, colors, scents, sounds, etc. that have existed for a reason since ancient times in the natural environment of various places around the world .
I hope that the important cultures and techniques of each region, which are being forgotten due to capitalism, will be preserved.
We want to take initiatives that consider our precious natural environment and culture, rather than fast fashion which has become nothing more than a consumer item that changes every season, fashion as an industrial industry, or miscellaneous goods that focus on commercialism .
That's where it all began.