-ADISH/ADISH-
ADISH × Original Madras Trading Company
Lungi
COL: NAVY
SIZE: FREE
MATERIAL: COTTON 100%
MADE IN INDIA (Fabric)
EMBROIDERY IN PALESTINE

《Vertical/Horizontal》
SIZE:FREE-116.0cm・200.0cm

【ADISH】
Started in 2018 by a creator group based in Tel Aviv with a background in Israel and Palestine.
A social project that uses fashion as a platform to promote social commentary and awareness to deepen understanding of local culture.
Combining traditional Palestinian craft techniques with contemporary streetwear, we create creations that are conscious of today's social issues.
ADISH works closely with Palestinian textile artists, incorporating hand-stitched Palestinian embroidery and traditional Bedouin weaving techniques by women living in the refugee camps of Ramallah, Hebron, and Dohaisha .
The collection is inspired by the flora and fauna of Israel and Palestine, a nod to the region's unique ecological beauty. We create our products in order to communicate to the world the relationships of trust we have built with Palestinian women and their craftsmanship.
The brand name, ADISH, means indifference in Hebrew, and the brand name reflects our anger at the social situation in Israel and Palestine and our desire to change the current situation.
By highlighting pressing socio-political issues through fashion, ADISH continues to disrupt long-standing social and political conflicts with a contemporary interpretation that fuses Middle Eastern culture and handicrafts. I am.

[ORIGINAL MADRAS TRADING COMPANY]
The Original Madras Trading Company was founded in New York City in the 1970s, supplying Madras check fabric to some of the most famous brands in the American clothing industry. It still operates in the same building in the Garment District. This three-generation family-run business has created a unique collection of shirts using authentic hand-woven Madras.